Note: This isn't a typo; it just cracks me up.
I'm always looking for new pens, especially ones which write (visibly) on dark paper. That gel technology has really improved over the years. The earlier ones were too thin and didn't bleed well. Then the thicker ones hit the market, but they dried out too soon. Half a dozen different brands later, I'm finding that I can't live/work without Bic® Gel Intensity™ Metallic pens.
They really make my life easier, doing everything pens are supposed to do—namely, make marks that stand out on the page. When the inventory dude at work told me that my gel pens were on backorder, I broke out into a cold sweat. I can't tell you how many of the other brands couldn't even manage to friggin' write. I've torn paper trying to get new gel pens to write.
This is what I found extremely amusing. On the back of the packaging, Bic boasts:
Talk about extreme buzzword!
*That's how Bic spells it, okay? I always prefer the American spelling (gray).