Barry's Bakery

Barry's Bakery needs to work on its product descriptions. For example:

As a sweet lover, I searched for a treat that I could enjoy without guilt.

alaska_sweetlover

Well, as a fantastic lover, I also enjoy guilt-free treats, but I wouldn't put that on a package. While I was searching for the company's web site, I found an article by somebody else, trashing the ridiculous copy. In his rewrite, he was also compelled to hyphenate sweet-lover to avoid TMI.

3 comments:

  1. And, uh, how "fantastic" are you? ;)

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  2. I had an ex-lover beg me to videotape whatever it was I did, for future reference.

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  3. note to any future lovers: bring video camera... ;)

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