Whole Foods Market: Looking for a Proofreader?

Whole Foods' in-store sign is missing two apostrophes: Its Grillin Time.
We understand. Of course there's no time to proofread if you spend 4 hours looking for barbecue-grill clip art. 

Welcome to the Fourth of July edition, brought to you by Whole Foods Market
ITS GRILLIN TIME
Hmm . . . why does this sign look funny. Oh, right, because it's wrong.

In elementary school, you learn about apostrophes and how they can act as substitutes for missing letters.

IT IS GRILLING TIME
IT'S GRILLIN' TIME
How did this sign even make it all the way to the display stage? Unless the same person was responsible for the concept, copy, design, production, approval, printing, mounting, and display, it means that an entire team of Whole Foods employees conspired to put out crap work. That's quite a lot of people who don't give a shit. Well done!



No comments:

Post a Comment